Context
Created by Loducca to MTV, with the aim of encouraging the use of condoms. Throughout the year, the catchphrase “# usacacete!” Will be repeated by the broadcaster.
Idea
Apart from commercial and electronic vignettes, VJs will publicize the campaign during programming. Radio spots, share on social networks and the distribution of condoms specially produced by MTV complete communication.
”Everyone’s already sick and tired of hearing how important it is to use a condom. Then use it, dick.
RoleCreative Director, Loducca, Brazil
Credits
Guga Ketzer, Cássio Moron, Fabio Saboya, Sergio Mugnaini, Maria Eduarda Di Pietro, Thiago Bocatto, Ken Fujioka, Daniel de Tomazo, Daniel Chalfon, Adriana Favaro, Ana Luisa André, Claudia Stancev, Conspiração Filmes, Del, Rafael Levy, Tentáculo, Fabiane Veiga, Flávia Godoy, Silvia Durazzo, Wagner Gorab, Ana Penteado, Eduardo Zanelli