Context
John Frusciante’s new album ENCLOSURE was launched into space in a cube satellite called Sat-JF14.
Idea
After Sat-JF14 started orbiting the Earth, anyone could track its location with a mobile app. And when it was passing over their region, they could unlock the album and listen to it for free.
”...former Chilli Pepper John Frusciante has taken a more literal approach by launching his new LP into space.
RoleExecutive Creative Director, Loducca
Awards
Gold, Cannes Lion, France, Mobile Category. Silver, Cannes Lion, France,PR Category. Bronze, Cannes Lion, France, Promo&Activation Category. Bronze, Clio Awards, USA, Brand Content Category. Mobile Campaign of the Year, Shots Magazine, London, UK, Mobile Category. Silver, London International Awards, USA, Digital Apps Category. Silver, London International Awards, USA, Digital Media Promotion Category. In Book, CCSP, Brazil, Mobile Category. In Book, CCSP, Brazil, Integrated Category (Estrela Preta). Gold, Colunistas, Brazil, Innovation Category. Gold, Colunistas, Brazil, Promo Category. Silver, Colunistas, Brazil, Digital Category. Silver, Wave Festival, Brazil, Direct Category. Silver, Wave Festival, Brazil, Mobile Category. Bronze, Wave Festival, Brazil, Mobile Category
Credits
Loducca, Guga Ketzer, Cassio Moron,Fabio Saboya, Sergio Mugnaini, Raphael Franzini, Luiza Valdetaro, Nelson Costa, Paulo Miguel Almeida Rodenas, Ana Luisa André, Marcelo Marques, Andre Mitchels, Adjetiva Tecnologia, Jordan Tappis, Record Collection
”The catch: the app will unlock the music only after the satellite passes over your geographic area
SPIN
