Project Outcome

Context

Young people connect to music like it’s their fuel. It’s a part of their daily routine like no other art form. On the other hand, McDonald’s has a hard time connecting with youngsters.

Idea

So why not use music as tool for connection with the brand?

McDonald's and Spotify teamed up to transform fries into music.

RoleExecutive Creative Director, DPZ&T, Publicis Groupe

Credits

Eduardo Simon, Rafael Urenha, Sergio Mugnaini, Raphael Lucone, Thomaz Dantas, Giampietro Zanon, Bruno Landi, Vinicius Curi, Pablo Acosta, Mariana Magalhães, Eduardo Brunoro, Hernan Cuñado, Rafaela Neves, Lucia Corrêa, Denise Farinola, Ducha Lopes, Dan Gertsacov, Santiago Blanco, Elizabeth Porth, Guilherme Coe, Diana Pelaez, Ana María Montoya, Carolina Martinez, João Branco, Marcelo Ferronato, Bruna Rocha, Diego Robino, Federico Polleri, Paulinho Corcione, Thais Urenha, Patricia Capuchinho, Otávio Almeida

Awards

Lüerzer’s Archive Magazine, Germany. Shortlist, Digital Craft, Cross-Channel UX/UI, One Show, USA. Shortlist, Direct Marketing, Non-traditional & Guerrilla Marketing, One Show, USA. Gold, Smarties Latam, Mobile Audio. Silver, Smarties Latam, Mobile Native. Silver, Effie Brazil, Brand Experience. Gold, El Ojo IberoAmerica, Argentina, Innovative use of medium. Bronze, El Dorado, Colombia, Promo & Activation. Silver, El Ojo IberoAmerica, Argentina, Innovative use in audio platforms. Bronze, El Ojo IberoAmerica, Argentina, Products. Bronze, El Ojo IberoAmerica, Argentina, Online Ad. Bronze, El Ojo IberoAmerica, Argentina, Integrated formats. Shortlist, El Ojo IberoAmerica, Argentina, Activations. Shortlist, El Ojo IberoAmerica, Argentina, Loyalty and / or brand building. Shortlist, El Ojo IberoAmerica, Argentina, Experiences and activations at the point of sale. Shortlist, El Ojo IberoAmerica, Argentina, Best Latin idea for the world. Shortlist, Smarties X, USA, The Internet of Things, Products in the Market. Bronze, Smarties X, USA, Cross Mobile Integration. Gold, Smarties X, USA, Cross Media. Shortlist, Smarties X, USA, Relationship Building/CRM. Bronze, Clube de Criação, Brazil, Best use of social media. Silver, Clube de Criação, Brazil, Best use of technology.