Project Outcome

Context

The VW Fox was a small car with a huge interior. But it was an ugly interior, with a lot of plastic and no great features. Now the new Fox has a totally redesigned interior.

Idea

The challenge was to change the consumer perception.

Inside Out

RoleDigital Creative Director, AlmapBBDO

Credits

Sergio Mugnaini, Fabio Benedetto, Luciana Haguiara, On Interactive, Ana Maria Machado, Filipe Bartolomeu, Herlander Zola, Vetor Zero, Combustion

Awards

Gold, El Ojo IberoAmerica, Argentina, Digital Category. Bronze, Cannes Lion, France, Cyber Category. Bronze, Cannes Lion, France, Design Category. Silver, El Sol, Spain, Cyber Category.Silver, Wave Festival, Brazil, Cyber Category. Shortlist, Wave Festival, Brazil, Cyber Category. Silver, Clube de Criação de São Paulo, Brazil, Cyber Category. Shortlist, Clube de Criação de São Paulo, Brazil, Cyber Category. Gold, FIAP, Argentina, Cyber Category. Silver, Clio Awards, USA, Digital Category. Shortlist,  One Show Interactive, USA, Digital Category. Bronze, One Show Interactive, USA, Digital Category. Shortlist, One Show Interactive, USA, Digital Category. FWA – Site of the day