Project Outcome

Context

Leroy Merlin needed to show the product variety it offers to build, refurbish, decorate. There are options for all tastes, colors and budgets.

Idea

More than 80,000 products for immediate delivery: a much higher number than its competitors. More than talking about this advantage we need to visually show the target its superiority.

14 art installations. Let’s explore variety with their biggest assets: more than 80K items in stock.

RoleCreative Director, Loducca

Credits

Celso Loducca, Guga Ketzer, Sergio Mugnaini, Nelson Costa, Fabio Victoria, Lucas Stefano de Oliveira, Vitor Barbato, Gabriel Abrucio, André Paes de Barros, Fabiane Veiga, Renato Nose, Fernanda Moino, Gabriela Ruffo, Daniel Chalfon, Adriana Favaro, Rodrigo Tamer, Maria José Dias Filha, Letícia Vono, Marcos Moura, Ken Fujioka, André Troster e Pedro Bertho, Ana Luisa André, Sid Fernandes, Carolina Galastri, Vanessa Lima, Rodrigo Ribeiro, Paulo Dias, Paula Rinaldi, Conspiração Filmes, Del, Henrique Manzoli, Friends Audio, Robert Yeoman, Fernando Oliveira, Carla Ramos, Paulo José, Sueli Loiola Guevara Montano

Storyboards: