Project Outcome

Context

McDonald’s took convenience to a whole new level with Drive-Thruck: an unique truck that traveled through the city handing out orders of fries, ice cream cones and soft drinks to people – just like they would normally get from a drive-thru window.

Idea

To recreate the experience, we designed a perfect replica of the drive-thru, but on wheels. It not only promoted Drive Day, but also reminded everyone that they are never far away from a delicious treat. The PR generated by the action brought a fresh look and renewed interest in a service that has been around for 40 years.

“What's more convenient than a drive-thru? A McDonald's on wheels that drives to you.”

RoleExecutive Creative Director, DPZ&T, Publicis Groupe

Credits

Eduardo Simon, Rafael Urenha, Sergio Mugnaini, Carlos Schleder, Raphael Lucone, Giampietro Zanon, Thomaz Dantas, Vinicius Curi, Bruno Landi, André Leigo, Daniel Jotta, Eduardo Brunoro, Mariana Magalhães, Martin Barrios, Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek, João Branco, Eloísa Zerneri, Fernando Diniz, Paulo Ilha, Rodrigo Tamer, Patricia Capuchinho, Marcos Yamamura, Otávio Almeida, Ducha Lopes, Karen Nakamura, Bossa Nova Films, Chico e Mosca

Awards

Silver, Cannes Lion, France, Media Category. Shortlist, Cannes Lion, Outdoor Category. Merit, One Show, Billboards & Transit Category. Merit, One Show, Experimental & Installations Category. Shortlist, Clio Awards, Innovation Category. Shortlist, Clio Awards, Events & Experimental Category. Bronze, Effie Awards, Promotional Category. In Book, Clube de Criação de São Paulo, Outdoor Category.