Project Outcome

Context

In 2018, Big Mac turns 50. To celebrate this cultural landmark, McDonald’s created a special edition of the famous Coca-Cola can featuring the unmistakable design of the Big Mac. 

Idea

Because there are things everyone can do. And things only BIG MAC CAN.

To celebrate 50 years of the world’s most iconic burger, we changed another icon.

RoleExecutive Creative Director, DPZ&T, Publicis Groupe

Credits

Eduardo Simon, Rafael Urenha, Sergio Mugnaini, Carlos Schleder, Rapha Abreu, Daniel Motta, Rodrigo Vezzá, Fred Sekkel, Gabriel Abrucio, Kiko Ferreira, Rafael Avila, Yuri Saboya, Pedro Silva, André Leigo, André Araki, Daniel Jotta, Eduardo Brunoro, Martin Barrios, Mariana Magalhães, Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek, Elvia Torres, Isabela Mondaini, Fernando Diniz, Amanda Agostini, Chris Toledo, Paulo Ilha, Rodrigo Tamer, Patricia Capuchinho, Marcos Yamamura, Ducha Lopes, Karen Nakamura

An icon turns 50 this year: the Big Mac. This burger is the only sandwich found on the menu at every McDonald’s location worldwide and is readily recognized as a symbol of the brand.

AdWeek