Project Outcome

Context

The racetrack isn’t just a place where our drivers win trophies. It’s our lab.

Idea

And each innovation that results is designed to make every mile you drive in an Audi performance model more epic than the last. Audi. Performance has evolved.

“Get away from it all in seconds flat.”

RoleCreative Director, AKQA San Francisco

Credits

Pierre Lipton, Bob Pullum, Sergio Mugnaini, Stephen Hadigner, Ben Sweitzer, Stephen Bardwell, Stephen Hadinger, Bob Hall, Nancy Cardillo, Chris Guest, Liz Swanson, Lindsay Ross, Michael Ramirez, Ray Patterson, dQ (Davide Quagliola), Nexus