Project Outcome

Context

The best way to communicate McDonald’s is by showing its own signature products. So we turned some of the brand’s famous icons into the smartphone’s famous icon: the fingerprint. As for the copy, we also took a minimalistic approach by simply transforming McDonald’s iconic signature “I’m Lovin’ It”, into “I’m Touchin’ It”.

Idea

This way, by making the campaign as simple as possible, in its visual and copy, we were able to show a larger audience how McDonald’s is always a touch away.

I'm
Touchin'it

RoleExecutive Creative Director, DPZ&T, Publicis Groupe

Credits

Eduardo Simon, Rafael Urenha, Sergio Mugnaini, Carlos Schleder, Rapha Abreu, Daniel Motta, Rodrigo Vezzá, Fred Sekkel, Gabriel Abrucio, Kiko Ferreira,  Rafael Avila, Yuri Saboya, Pedro Silva, André Leigo, André Araki, Daniel Jotta, Eduardo Brunoro, Martin Barrios, Mariana Magalhães, Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek, Elvia Torres, Isabela Mondaini, Fernando Diniz, Amanda Agostini, Chris Toledo, Paulo Ilha, Rodrigo Tamer, Patricia Capuchinho