I believe the creative process plunges into unprecedented crossing experiments with the problems of everyday life. And technology will be a perfect toy to transform problems into solutions for the clients.

Nowadays, branded entertainment allow brands to tell more stories. Ideas are transforming into products. And Craft, shapes everything. This is the way I work.

Because at the end, the true sign of intelligence is not knowledge, but imagination.

Sergio MugnainiExecutive Creative Director, DPZ&T, Publicis Groupe, Brazil